The Art of the CMA Blog
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When the Seller Thinks You’re Wrong
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Every agent has heard it: “That price seems low.” The room goes quiet. You can almost feel the air change. This is where most agents start defendin... -
Less Data, More Clarity
When people search “how many comps in a CMA,” what they really want is confidence. Give them a rule of thumb: fewer, better, clearer.
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The CMA That Actually Works
Your Comparative Market Analysis (CMA) should be a simple conversation that tells one clear, visual story. Learn why building trust and showing the seller a path forward is more effective than drowning them in data, making your pricing logic easy to repeat and your advice easy to trust.
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The Art of the CMA Real Estate Blog is Here
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"The best time to start a real estate blog was 20 years ago. The second-best time is today." - Ancient Wisdom The problem with most real estate ... -
Real estate marketing, tech and strategies: The insider's guide to The Art of the CMA
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The Art of the CMA: Win Hearts, Minds, and Loyalty by Mastering Real Estate’s Most Versatile Tool. Do you know what your home is worth? That simple question has probably the single most effective call-to-action in real estate history. Every real estate transaction depends on accurate property valuations, and CMAs are the foundational tool for agents to create and present them. Do we really need a book about the Comparative Market Analysis (CMA)? Only if you want massive success in today’s dynamic real estate market.
