The Art of the CMA Blog
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Walk Into the Room Ready
The first few moments of a listing appointment set the tone for the entire conversation. Sellers notice everything—your preparation, your materials... -
The CMA That Actually Works
Your Comparative Market Analysis (CMA) should be a simple conversation that tells one clear, visual story. Learn why building trust and showing the seller a path forward is more effective than drowning them in data, making your pricing logic easy to repeat and your advice easy to trust.
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A simple script to power up every listing presentation
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If you consider a CMA from a home seller’s perspective – and you should – you might consider that a CMA is not just an agent’s tool.-
Average agents use CMAs in limited, non-creative ways. They simply use CMAs as a tool to price homes and create reports.
- High-performing agents flip the script and look at CMAs from the eyes of their prospects and clients.
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Average agents use CMAs in limited, non-creative ways. They simply use CMAs as a tool to price homes and create reports.
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Real estate marketing, tech and strategies: The insider's guide to The Art of the CMA
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The Art of the CMA: Win Hearts, Minds, and Loyalty by Mastering Real Estate’s Most Versatile Tool. Do you know what your home is worth? That simple question has probably the single most effective call-to-action in real estate history. Every real estate transaction depends on accurate property valuations, and CMAs are the foundational tool for agents to create and present them. Do we really need a book about the Comparative Market Analysis (CMA)? Only if you want massive success in today’s dynamic real estate market.
