Equip Your Entire Organization. Win More Listings.
What's the financial impact of every agent on your team closing 2–3 additional listings per year? For a brokerage or association of 25 agents, that's potentially 50–75 more closings annually — from a single investment in training and mindset.
The Art of the CMA, 2nd Edition is the modern playbook for real estate professionals who want to master pricing, storytelling, and the listing presentation. This 25-copy pack is designed for brokers, MLSs, and associations who are serious about leveling up their entire organization.
Why Brokers, MLSs and Associations Choose The Art of the CMA
- Backed by original research from the 2026 Survey of Best Practices — 2,165 U.S. real estate professionals
- Covers AI-assisted CMAs, automated valuations, and modern listing presentation strategies
- Practical frameworks agents can apply immediately to win more listings
- Includes scripts, objection handling, and a proven 3-step listing framework
- New chapter on AI tools, iBuyers, and evolving consumer expectations
Bulk Pricing for Organizations
The 25-pack offers significant savings over single-copy pricing — and we also offer 5-copy and 10-copy packs for smaller teams. Volume orders for 50+ copies? Contact us for custom pricing.
Invest in your organization. The Art of the CMA delivers the skills, confidence, and frameworks your agents need to win more business — starting with their very next listing appointment.